Few things are as disappointing as hearing about a great event you didn’t attend because you didn’t even know about it.

In the past month, I’ve attended several winery events, plus a couple tastings where dozens of wineries poured terrific wines. When I told a friend about all the great wines I’d tried, they immediately asked how I found out about these events and why didn’t I tell them.

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After apologizing for not keeping them informed, but politely explaining it isn’t my responsibility, I told my friend I find out about what wineries are doing by signing up for their email notices, liking them on Facebook and following them on Twitter.

“No way am I going to be bothered with more emails, or more feeds on Facebook or Twitter,” said my friend, to which I replied that they would be hard pressed to keep informed if they don’t even try.

So why am I writing about this? Because I’m guessing my friend isn’t alone in not wanting more emails or news feeds in Facebook and Twitter. We’re all short on time just keeping up with friends, family, and now what feels like the obligation of social media. But if you want to know about the wonderful happenings along the Wine Road, you might have to meet the wineries half way so they can keep you informed.

minimal- Alejandro Escamilla

The next time you visit a winery and fall in love with one or more of their wines, consider sharing your email with them and checking them out on whatever social media platform they are using. There are wineries that only communicate via US Mail to get the word out to folks as well.

More Fun to Come

Here are some events or activities you don’t have to miss.

In the next few months, many Wine Road wineries will be hosting fall and holiday open houses, harvest dinners and more. September is California Wine Month, and many Wine Road wineries will be offering something extra special for visitors during the month. Wine Road’s annual Wine and Food Affair is coming up the weekend of November 7th & 8th and tickets will be going on sale the beginning of September. Is it time to plan a trip in Wine Road’s Wine County?

Happy Sipping!

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Posted by Rebecca Germolus

Rebecca Germolus, co-owner of Maximum Value Marketing, loves Sonoma County and playing along the Wine Road. Rebecca daily immerses herself in wine country by providing cost-effective marketing and writing solutions to wineries and restaurants.

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