How does the Wine Road pay it forward?

The Wine Road is more than an association of wineries and lodgings. It is also a socially minded organization that throughout the year gives back to the community.

Annual Cash Donations

Each year the Wine Road gives $1 from every ticket sold to the Redwood Empire Food Bank (REFB), plus additional donations given by event ticket holders. A few weeks ago, the Wine Road was able to give the REFB a check for $25,000!

The Wine Road's 2017 donation to the Redwood Empire Food Bank.

The Wine Road’s 2017 donation to the Redwood Empire Food Bank.

In 2017, three students whose parents or guardians are employed by a Wine Road member each received a scholarship for $2000. The Wine Road also donates to several local organizations like Corazon Healdsburg, Health Care Foundation of Northern Sonoma County, “A Place To Call Home” North Bay County Services, and Be Safe Community.

Other Donations

Each year dozens of local charities, like the American Cancer Society, Make-A-Wish Foundation, the Boy Scouts and local PTAs, hold fundraisers. The Wine Road’s supports charitable fundraising by donating event tickets, cookbook sets from the past Wine & Food Affairs, and a host of other items. In 2017, the Wine Road donated over $20,000 worth of tickets and items to local charities.

Giving Back to Our Heroes

The first responders who fought tirelessly during the October wildfires have been sent Wine Road event tickets and over 10,000 tasting passes. Our way of saying thank you to those who put their lives in peril, worked tirelessly, and gave their all to our community. We thank and salute and everyone of them.

Supporting Our Wine Road Families

During the wildfires, thousands of families in Sonoma County lost their homes and belongings. Among them were 60 people who work for Wine Road wineries or lodgings. The Wine Road is organizing an online auction to help raise money for these folks.

The auction will be online by January 8th and bidding will be open until February 8th, just in time for the winners to snag some great Valentines treats to share with someone special. The auction lots will include wines from Sonoma Magazine’s Top 100 Wines, a collection of magnums and other large format bottles, lodging offers, and much more. Please watch Facebook, Instagram, and Twitter for the official launch, and I’ll be sure to mention it again in an upcoming blog as well.

Sign for Supporting our Wine Road Families affected by the fires.

Pay It Forward

As the year wraps up, take a moment to reflect on what you have, what you’ve shared, and what you might continue to share.

“We make a living by what we get. We make a life by what we give.” ― Winston S. Churchill

Happy Sipping!

#AlongTheWineRoad @TheWineRoad #PayItForward #GivingBack

Posted by Rebecca Germolus

Rebecca Germolus, co-owner of Maximum Value Marketing, loves Sonoma County and playing along the Wine Road. Rebecca daily immerses herself in wine country by providing cost-effective marketing and writing solutions to wineries and restaurants.

One Comment

  1. January 28, 2022

    Dear Business Owner:

    I am writing to you as a member of the Administrative Fire Services Section (AFSS) of the California Fire Chiefs Association. The objectives of AFSS are to increase the proficiency of administrative support personnel by establishing networking to enhance our professionalism, and to actively promote educational opportunities for our members, and to establish statewide standardization of the duties of administrative support personnel. The AFSS mission is to “Be an effective support system to the Fire Chief and fire service professionals by offering the skills of our profession to strengthen administration operations.”

    We are in the process of planning our annual educational forum, which will be held March 29 – April 1, 2022 at the Tenaya Lodge in Yosemite. We are seeking prize donations to assist in offsetting the costs of this conference by raising money with a raffle.

    Your prize donation will assist us with offering fun prizes for our members that attend our conference. In return for your kind donation, your company will be recognized as a leader in the community for supporting fire and life safety administrative services. We will gratefully acknowledge your generosity in our program materials. We would be glad to distribute your brochure and/or business card to the participants.

    We respectfully ask that you consider partnering with us in our endeavor to make this the best possible educational opportunity for our members. Your participation as a prize sponsor for our event will be a strong statement that your business cares about the fire service and those who make up the administrative support system. If you would like to donate a prize, gift card, or certificates, please use the address below to send your donation.

    Thank you for your consideration! It is most appreciated.

    With deep gratitude for your generosity,

    Christina Burroughs
    AFSS North
    c/o El Dorado Hills Fire Department
    1050 Wilson Blvd.
    El Dorado Hills, CA 95762

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